Analysis Solutions

In nearly all eye-tracking studies, eye-tracking data is but one component of what needs to be analyzed. Eye Response Technologies provides a software package called GazeTracker that consolidates all of the information researchers need to conduct their studies into one piece of software. GazeTracker serves three functions:

• Stimulus Presentation/Recording, including:
• Still Image Analysis
• Software Analysis (with Web Content Analysis)
• Video Analysis (with SceneSync technology)
• Information Synchronization
• Data Analysis and Visualization

GazeTracker Advantages:

• Allows analysis of dynamic content:

  data is automatically "corrected" for changing content due to scrolling, videos, or animations.

• Synchronizes additional information to the eye-tracking data:

  mouse movements, mouse clicks, keystrokes, and pupil dilation are but some of the data GazeTracker records.

• Greatly reduces the time it takes to analyze eye-tracking data:

  information synchronization with dynamic content compensation and Multiple Subject Analysis saves hours of painstaking analysis by hand.

• Provides powerful analytical and visualization tools:

  users may define regions of interest of any size or shape into either text files or Microsoft Excel for their own statistical analyses.

• Flexible:

  researchers have tremendous flexibility in defining their study.

• No dedicated computer:

  GazeTracker passively operates on the same computer test subjects use.

System Requirements:

• Pentium level computer
• Windows 95, 98, ME, NT 4.0, 2000, or XP
• An eye-tracking system

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